埃隆·马斯克是如何在期中选举中挥霍掉近5亿美元的在幕后,这位世界首富在两年时间里花费了创纪录的资金,试图让国家的政治屈服于他的意志。但他没能做到。这位世界首富跌了个大跟头——现在正试图时光倒流。
How Elon Musk Frittered Away Nearly $500 Million on the Midterms Behind the scenes, the world’s richest person spent a record amount over two years to bend the country’s politics to his will. He couldn’t. The world’s richest person had face-planted — and was now trying to turn back time.
埃隆·马斯克在期中选举周期中花费了近5亿美元,是非候选人捐款人在任何选举时期中的最高纪录。
Elon Musk spent nearly half a billion dollars during the midterm cycle, the most in any election period for a donor who wasn’t a candidate himself.
埃隆·马斯克的竞选捐款。他曾希望捍卫共和党对国会的控制权,并拯救肯·帕克斯顿这位陷入困境的得克萨斯州参议院共和党候选人。然而,民主党却赢得了令人震惊的压倒性众议院和参议院多数席位,而帕克斯顿则被詹姆斯·塔拉里科击败,后者似乎让马斯克感到了前所未有的烦恼,这是其他任何民主党候选人都无法比拟的。
Elon Musk’s campaign donations He hoped to defend Republican control of Congress and rescue Ken Paxton, the party’s embattled nominee for Senate in Texas. Instead, Democrats won shockingly large House and Senate majorities, and Mr. Paxton was trounced by James Talarico, who seemed to bother Mr. Musk like no other Democratic candidate.
当惨败的结果明朗化时,马斯克删除了此前鼓励共和党人投票的一条X平台帖子,并试图用开玩笑的方式来掩饰当晚对他而言有多么糟糕。他在周三早些时候写道:“看来我干预选举的太空激光器这次没起作用。”
When the devastating result became clear, Mr. Musk deleted an X post that had encouraged Republicans to turn out, and tried to joke his way out of how badly the night had gone for him. “Guess my election-interfering space lasers didn’t work this time,” he wrote early Wednesday.
这是一次惊人的失败。如今,这位曾经的万亿富翁几乎铁定将面临调查审查和财务压力,因为新获得大权、掌控了国会及得克萨斯州(他居住并在此运营许多业务的地方)最高州级职位的民主党人正当权。马斯克当年从加利福尼亚州搬到得州,部分是为了逃避那里的监管环境,而他很快将由一位曾表示希望“通过征税让万亿富翁不复存在”的参议员代表。作为迄今为止共和党最大的超级金主,马斯克的政治影响力现在正面临严重的质疑。
It was a stunning failure. Now the onetime trillionaire is all but certain to face investigatory scrutiny and financial pressure with newly empowered Democrats in control of Congress and top state offices in Texas, where he lives and operates many of his businesses. Mr. Musk, who moved there from California in part to escape the regulatory environment, will soon be represented by a senator who has said he wants to “tax trillionaires out of existence.”The political influence of Mr. Musk, who has become by far the Republican Party’s biggest megadonor, is now in serious question.
他是如何走到这一步的,讲述了一个喜怒无常的大亨的故事:他从未否认今年共和党人所面临的困境,但同时又表现出他那一贯的盲目乐观,坚信自己有能力帮助该党战胜逆境。
How he arrived at this point is a story of an unpredictable tycoon who was never in denial about Republicans’ predicament this year, but who was also characteristically starry-eyed about his ability to help the party beat the odds.
访谈显示,近30名了解马斯克政治运作内情的人士——其中大多数人要求匿名以讨论私下交谈——讲述了他如何最终在期中选举中花费如此之巨、他的团队与总统特朗普的顾问之间如何产生摩擦,以及他那异乎寻常且往往是孤注一掷的策略是如何归于失败的。
terviews, nearly 30 people with insight into Mr. Musk’s political operation — most of whom spoke on the condition of anonymity to discuss private conversations — recounted how he came to spend so much on the midterms, how tensions grew between his team and President Trump’s advisers, and how his varied and often last-ditch strategies fizzled.
目前,马斯克更广泛的团队内部正在互相指责,究竟谁该为出错的事情负责,以及他是否应该花费这么多钱,尤其是在得克萨斯州。马斯克的超级政治行动委员会“美国政治行动委员会”的一些顾问曾在内部辩称,该组织应该更多地关注说服(争取新选民)而不是投票率(鼓励过去的共和党选民再次投票)。
There is now some finger-pointing in Mr. Musk’s broader orbit about who is responsible for what went wrong and whether he should have spent so much, particularly in Texas. Some advisers to Mr. Musk’s super PAC, America PAC, had argued internally that the group should be more focused on persuasion (winning over new voters) than on turnout (encouraging past Republican voters to cast ballots again).
但在私下交谈中,马斯克拒绝了这种说法,称花钱说服美国人投票给某个候选人是一种浪费。许多其他组织都在这方面花钱。他曾向人们表示,投资的真正回报来自于通过敲门拉票来提高投票率——马斯克认为他在这一点上比任何人都要做得更好。许多选举取决于投票率。但这次选举不是。
But in private conversations, Mr. Musk has rejected that argument, saying that spending money to persuade Americans to vote for a certain candidate is a waste. Plenty of other groups spend money on that. The real return on investment, he has told people, comes from getting out the vote with door-knockers — something that Mr. Musk believes he is better at than anybody else. Many elections come down to turnout. But not this one.
一个古怪、受挫的亿万富翁 如果帕克斯顿在得克萨斯州获胜,据两位了解其计划中的胜选演讲的人士透露,他原本打算向马斯克表达极大的谢意。当然,这条公开感谢的信息没有机会发出。
An Erratic, Frustrated Billionaire If Mr. Paxton had won in Texas, according to two people with knowledge of his planned victory speech, he intended to issue a big thank-you to Mr. Musk. The public message of appreciation, of course, went undelivered.
作为特斯拉和太空探索技术公司(SpaceX)的首席执行官,马斯克经历了政治动荡的2025年。在两人因总统的国内政策法案而轰动一时地决裂之前,他曾担任特朗普白宫的强力顾问。到今年早些时候,他与特朗普已重归于好,但即使对马斯克的顾问来说,他是否计划动一根手指来帮助共和党人参加期中选举也并不明确。
Mr. Musk, the chief executive of Tesla and SpaceX, went through a politically tumultuous 2025. He served as a powerful adviser to the Trump White House before the two men fell out spectacularly over the president’s domestic policy bill. By early this year, he and Mr. Trump had warmed back up to each other, but it was unclear even to Mr. Musk’s advisers whether he planned to lift a finger to help Republicans in the midterms.
马斯克以一种似乎与参议院共和党人格格不入的心态开启了新的一年。他掀起了一场针对南达科他州参议员、多数党领袖约翰·图恩的狂热攻击,因为图恩未能强行通过一项重大的投票限制法案。据两位了解讨论情况的人士透露,在1月份于奥斯汀附近的一家特斯拉工厂举行的一场会议上,图恩试图耐心向马斯克解释他为什么没有足够的票数来通过该法案。那场会议似乎进展顺利。但马斯克仍在网上大肆攻击。
Mr. Musk began the year in a mood that did not seem aligned with Senate Republicans. He whipped up a frenzy against Senator John Thune of South Dakota, the majority leader, because he had not forced through a major bill of voting restrictions. At a meeting in January at a Tesla factory near Austin, Mr. Thune tried to walk a patient Mr. Musk through why he didn’t have the votes to pass the measure, two people with knowledge of the discussion said. The meeting seemed to go well. But Mr. Musk continued his online rampage.
在私下交谈中,对于是否要在政治上大量砸钱,马斯克的态度反复无定。
In private conversations, Mr. Musk was all over the place about whether he wanted to spend heavily on politics.
他第一次涉足中期选举周期的支出——2025年威斯康星州的一场司法选举,在这场选举中他花费了4700万美元,但他的候选人却落败了——这让他感到不安。马斯克从中吸取的教训是,他不应该让自己成为竞选活动的代言人。
He was unnerved by his first foray into midterm-cycle spending, a 2025 judicial election in Wisconsin in which he spent $47 million only for his candidate to lose. Mr. Musk’s lesson was that he should not make himself the face of his campaign efforts.
他的心思似乎也放在别处,专注于人工智能和太空探索技术公司(SpaceX)。今年早些时候,他告诉一位亿万富翁同行,他对共和党在2028年的政治地位或胜算并不十分乐观。这一整年里,除了表达对纽约州众议员亚历山大·奥卡西奥-科尔特斯这样的一位左翼政客最终可能成为总统的担忧之外,他似乎并不怎么想谈论中期选举。
His mind also seemed elsewhere, on A.I. and SpaceX. Early this year, he told a billionaire peer that he was not terribly optimistic about the Republican Party’s political standing or its chances in 2028. Throughout the year, he did not seem to want to talk much about the midterms, beyond voicing concern that a left-wing politician like Representative Alexandria Ocasio-Cortez of New York could eventually become president.
他可能会反复无常。1月份,马斯克向肯塔基州参议员冷门候选人内特·莫里斯捐赠了1000万美元——此举让他的团队始料未及,他们事先没有得到任何通知。几位接近马斯克的人士认为,这笔向副总统JD·万斯的朋友莫里斯提供的捐款是个错误,而莫里斯在初选前就退出了。
He could be erratic. In January, Mr. Musk donated $10 million to support Nate Morris, a long-shot candidate for the Senate in Kentucky — a move that blindsided his own team, which had no heads-up. Several people close to Mr. Musk thought the donation to Mr. Morris, a friend of Vice President JD Vance’s, was a mistake, and Mr. Morris dropped out before the primary.
知情人士透露,今年5月,在马斯克乘坐空军一号前往中国访问期间,特朗普的顶级政治顾问詹姆斯·布莱尔向马斯克表示,他希望这位亿万富翁能在中期选举中再次帮助共和党人。马斯克的超级政治行动委员会在2024年花费了数亿美元将特朗普送回总统宝座,马斯克对此表示,是的,他会参加第二轮,并让布莱尔把想法发给他。
In May, as Mr. Musk rode aboard Air Force One on a trip to China, James Blair, Mr. Trump’s top political adviser, told Mr. Musk he hoped the billionaire would help Republicans in the midterms again, according to two people with knowledge of the discussion. Mr. Musk, whose super PAC spent hundreds of millions in 2024 to return Mr. Trump to office, said that yes, he was in for Round 2 — and told Mr. Blair to send him ideas.
布莱尔大致提出了一个由马斯克主导的敲门拉票计划,耗资约1亿美元。马斯克的团队感到十分意外。对身家数千亿美元的马斯克来说,这笔钱可能只是零花钱,但它远超美国政治行动委员会原本准备支出的金额。
Mr. Blair sketched out a request for a Musk-led door-knocking program costing about $100 million. The Musk team was taken aback. Such money might be pocket change for Mr. Musk, who is worth hundreds of billions, but it was far more than America PAC had been prepared to spend.
马斯克最终表示同意,甚至走得更远,授权为一个超出敲门拉票范围、耗资1亿至1.2亿美元的项目提供资金。
Mr. Musk eventually assented — and went even further, authorizing spending for a program beyond door-knocking that would cost $100 million to $120 million.
不过,三名了解互动情况的人士透露,马斯克团队有时会对特朗普团队感到沮丧。马斯克的手下表现得很恭顺,但有时会感到不满或被特朗普的运作团队利用。马斯克团队还认为,特朗普的超级政治行动委员会“MAGA Inc.”的民调前后矛盾,且该组织介入竞选的速度过于缓慢。
But at times the Musk team grew frustrated with the Trump team, according to three people with knowledge of the interactions. The Musk crew was deferential but sometimes felt resentful or used by the Trump operation. The Musk team also believed that the polling from Mr. Trump’s super PAC, MAGA Inc., was inconsistent and that the group was too slow to engage in races.
在被要求置评时,美国政治行动委员会的一位官员表示,双方关系牢固。
Asked for comment, an America PAC official said the relationship was strong.
由于得克萨斯州的原因,马斯克的超级政治行动委员会的预算最终增加到了1.5亿美元或1.6亿美元。
Mr. Musk’s budget for his super PAC eventually grew to $150 million or $160 million — because of Texas.
该州甚至不在马斯克心中最初的六场参议院选举名单上。但在今年夏天,马斯克的顾问们开始向亲密盟友透露,他计划向得克萨斯州投入一笔令人瞠目结舌的资金,主要是为了帮助该州的美国众议院共和党候选人。
The state wasn’t even on the initial list of six Senate races that Mr. Musk had in mind. But over the summer, Mr. Musk’s advisers began to tell close allies that he planned to allocate an eye-popping amount to Texas, primarily to help the state’s Republican candidates for the U.S. House.
全力押注得克萨斯。马斯克的团队看到了得克萨斯州政治倾向的变化,他发现自己站在了十字路口。据两名了解他们关系的人士透露,他几乎不怎么了解帕克斯顿,两人也几乎不说话。但他对塔拉里科感到了焦虑。他应该花一大笔钱去击败他吗?
All-In on Texas Mr. Musk’s team saw how Texas was trending politically, and he found himself at a crossroads. He hardly knew Mr. Paxton well, and the two barely speak, according to two people with knowledge of their relationship. But he grew preoccupied with Mr. Talarico. Should he spend a fortune to beat him?
8月中旬,帕克斯顿的团队陷入绝境,急需资金。他一直在极力筹集资金,并面对着全国最强大的民主党筹款人,后者一直用负面广告猛烈抨击他。
In mid-August, Mr. Paxton’s team was desperate and needed cash immediately. He had struggled mightily to raise money and was facing the strongest Democratic fund-raiser in the country, who had been pounding him with negative ads.
一项非同寻常的计划成形了。帕克斯顿的超级政治行动委员会负责人萨姆·库珀与帕克斯顿以及同为共和党人的得克萨斯州联邦参议员特德·克鲁兹一起主持了一场筹款电话会议。库珀用严峻的措辞敦促该党在得克萨斯州的一些最大捐款人为拯救帕克斯顿捐款,以免为时已晚。
An extraordinary plan came together. The head of Mr. Paxton’s super PAC, Sam Cooper, hosted a fund-raising call alongside Mr. Paxton and Senator Ted Cruz of Texas, a fellow Republican. In dire terms, Mr. Cooper urged some of the party’s biggest Texas donors to give money to save Mr. Paxton before it was too late.
马斯克的首席政治顾问克里斯·扬怀着几分警惕听取了会议。不久之后,他开始与参议院共和党人图恩阵营的超级政治行动委员会负责人亚历克斯·拉查姆进行谈判。他们同意平摊一项价值1500万美元的广告预定,以帮助帕克斯顿——随后事情像滚雪球一样发展起来。他们交换了开支方案,并且扬得到了马斯克的批准,向拉查姆的团体再提供1.58亿美元,用于在9月中旬开始的帕克斯顿救援行动。
Listening, with some alarm, was Mr. Musk’s top political adviser, Chris Young. Soon after, he began negotiating with Alex Latcham, the head of the Thune-aligned super PAC for Senate Republicans. They agreed to split a $15 million ad reservation to help Mr. Paxton — and then things snowballed. They swapped spending proposals, and Mr. Young got Mr. Musk’s sign-off to send another $158 million to Mr. Latcham’s group for a Paxton rescue mission that began in mid-September.
尽管开出了美国政治史上记录在案的一些最大额支票,但在这些谈判期间,马斯克表现出的疏离感贯穿了他所有中期选举参与活动。图恩同样基本上缺席:他事后才得知,他那所谓的得克萨斯州资金问题已经得到了解决。在与捐款人的私下交谈中,图恩对马斯克所扮演的角色基本保持沉默。
Despite cutting some of the biggest checks ever recorded in American politics, Mr. Musk operated during those negotiations with the remove that defined all of his midterm engagement. Mr. Thune, too, was effectively absent: He was informed afterward that his Texas money problem, so to speak, had been solved. In private conversations with donors, Mr. Thune mostly stayed mum about Mr. Musk’s role.
马斯克现在坚定地介入了他曾一度不屑一顾的说服博弈:拉查姆的超级政治行动委员会投放了广告,试图通过关注跨性别和犯罪相关议题来赢得选民的支持。
Mr. Musk was now firmly in the persuasion game he had dismissed: Mr. Latcham’s super PAC ran ads to try to win over voters by focusing on transgender and crime-related issues.
马斯克的团队认为,他们为帕克斯顿先生花费的资金起到了作用,并使塔拉里科先生的好感度下降了10个百分点。
The Musk team thought that its spending for Mr. Paxton had worked and had chipped 10 percentage points off Mr. Talarico’s favorability numbers.
马斯克的一些盟友也对如果州长格雷格·阿博特和其他州内顶级共和党官员在连任竞选中落败,他的公司将会遭受什么影响感到不安。因此,这位亿万富翁也在州级政治上花费了1250万美元。副州长丹·帕特里克要想拿到他的50万美元,只需给杨先生打电话索取即可。
Some allies of Mr. Musk were also nervous about what would happen to his companies if Gov. Greg Abbott and other top Republican state officials were to lose re-election. So the billionaire spent $12.5 million on state politics, too. All that Lt. Gov. Dan Patrick needed to do to get his $500,000 was simply call Mr. Young and ask.
阿博特先生、帕特里克先生以及得克萨斯州所有其他共和党全州候选人都落败了。
Mr. Abbott, Mr. Patrick and all the other Republican statewide candidates in Texas lost.
“埃隆试图在他的家乡州砸下大笔资金,结果不仅输掉了参议院,还输掉了州长职位以及所有其他职位,”塔拉里科先生的主要捐款人、马斯克的商业竞争对手里德·霍夫曼在一次采访中表示。“很显然,他通过花钱赢得选举的能力已被多次证明是无效的。”马斯克犯错了吗?
“Elon tried to spend a whole bunch of money in his home state and not only lost the Senate, but the governorship and all the rest,” Reid Hoffman, a major donor to Mr. Talarico and a business rival of Mr. Musk’s, said in an interview. “Clearly, his ability to spend money to win an election has been multiply disproven.”Did Musk Make a Mistake?
随着选举日的临近,马斯克的顾问们担心会出现“蓝色浪潮”,并且对成为替罪羊感到提心吊胆。他们逐渐认为,这次中期选举是一场无法逃避的针对特朗普及其第二任期行动的全民公决,尤其是他决定对伊朗开战的决定。他们究竟拥有多少权力?
As Election Day approached, Mr. Musk’s advisers feared a blue wave and were skittish about being blamed. They came to see the midterms as an inescapable referendum on Mr. Trump and his second-term actions, especially his decision to go to war with Iran. How much power did they really have?
马斯克的团队认为,他们的投票动员行动可以发挥类似美式足球中特勤组的作用——帮助共和党人获得几个百分点的额外优势,而这可能在势均力敌的竞选中起到决定性作用。
Mr. Musk’s team believed that its turnout operation could act like a special-teams unit in football — helping Republicans gain a few extra percentage points that could make the difference in a close race.
马斯克曾向至少一位朋友表示,他认为自己的投票动员工作实际上是一种公民义务,根本谈不上是政治。
Mr. Musk expressed to at least one friend that he thought of his turnout work as effectively a civic duty and not political at all.
与此同时,马斯克的超级政治行动委员会向选民发送了短信,利用人工智能生成了马斯克·特朗普使用他们名字的个性化视频,以鼓励他们出来投票(“我们需要像你这样的选民,凯瑟琳。”)。马斯克组建的拉票行动规模庞大,比他在2024年(注:原文如此)的规模还要大。数千名带薪拉票员被派往数百万名倾向于共和党、被认为不太可能投票但可以被鼓励投票的美国人家中敲门。
At the same time, Mr. Musk’s super PAC sent texts to voters that used A.I. to create personalized videos of Mr. Trump using their first names to encourage them to turn out. (“We need voters like you, Kathleen.”) The operation that Mr. Musk assembled was enormous, bigger than what he had in 2024. Thousands of paid canvassers were dispatched to knock on millions of doors of Republican-leaning Americans who were seen as less likely to vote yet could be encouraged to do so.
但随着共和党人在最后几周的民调变得越来越糟糕,“美国政治行动委员会”开始敲击越来越有可能投票的选民的家门,偏离了其最初的工作。
But as Republicans’ polling grew uglier in the final weeks, America PAC began knocking on the doors of likelier and likelier voters, drifting away from its original job.
一些共和党人希望马斯克的实地拉票行动能更早开始——直到劳动节前后,它才全面启动。
Some Republicans wished that the Musk field operation had begun earlier — it did not kick fully into gear until around Labor Day.
大约在那时,马斯克的超级政治行动委员会决定大幅扩大在得克萨斯州的规模。在9的最后三周里,该组织在那里大约敲了170万扇门。但可能已经太晚了:据知情人士透露,在得克萨斯州的一些关键市场,该超级政治行动委员会未能达到其所有的敲门目标,部分原因是找不到足够的劳动力。
Around then, Mr. Musk’s super PAC decided to scale up drastically in Texas. The group knocked on roughly 1.7 million doors there over the final three weeks of September. But it may have been too late: In some key Texas markets, the super PAC did not meet all of its door-knocking targets, in part because it could not find enough labor, according to people with knowledge of the figures.
在被要求置评时,“美国政治行动委员会”的一位官员表示,该组织一直在例行提高其目标数字。
Asked for comment, the America PAC official said the group had routinely raised its target numbers.
马斯克的拉票行动试图以尽可能符合成本效益的方式开展——向一些拉票公司支付每扇门约4.5美元的费用,这是一个相对较低的金额,拉票员按敲门的数量而不是按小时领取报酬。这些公司反过来向大多数拉票员每扇门支付大约2美元或2.5美元。
The Musk operation tried to do things as cost-effectively as possible — paying some canvassing firms about $4.50 a door, a relatively low amount, with canvassers earning their pay per door rather than per hour. Those firms in turn paid most canvassers roughly $2 or $2.50 per door.
《纽约时报》获得的“美国政治行动委员会”针对敲门员的一份培训演示文稿幻灯片揭开了其方法的神秘面纱。
Slides from one America PAC training presentation for door-knockers that were obtained by The New York Times pulled back the curtain on its approach.
培训师没有提及马斯克先生,只是告诉拉票员,美国政治行动委员会是一个“独立组织”,“致力于确保热爱美国的人们在11月的选举中踊跃投票,以捍卫我们的美国价值观,并削弱正敲击我们大门的极左翼议程”。
The trainers made no mention of Mr. Musk, telling canvassers only that America PAC was an “independent organization” that was “working to make sure that people who love America get out to vote in the November election to defend our American values and weaken the far-left agenda knocking on our door.”
这家超级政治行动委员会还使用数字工具,试图打击其拉票员当中的欺诈行为,这是该行业的一个普遍问题。幻灯片警告称,如果拉票员“以任何方式作弊或实施欺诈,我们将向当地执法部门举报你们,并协助他们对你们进行起诉”。在得克萨斯州,这些敲门拉票员高度聚焦于跨性别议题。马斯克先生的团队认为这对于动员右翼选民反对塔拉里科先生至关重要,但一些顾问认为这种聚焦是一个战术失误。
The super PAC also used digital tools to try to crack down on fraud among its canvassers, a rampant problem in the industry. The slides warned that if canvassers “in any way cheat or commit fraud, we will report you to local law enforcement and assist them in your prosecution.”In Texas, these door knockers focused heavily on transgender issues. Mr. Musk’s team saw this as essential to turning out right-wing voters against Mr. Talarico, but some advisers thought that focus was a tactical mistake.
上周五,在参议院竞选的美国政治行动委员会最后一次内部民调中,塔拉里科先生领先帕克斯顿先生6个百分点。
Last Friday, in America PAC’s final internal poll of the Senate race, Mr. Talarico held a six-point advantage over Mr. Paxton.
周二,在马斯克先生投入超过2.1亿美元帮助帕克斯顿先生之后,结果终于揭晓。塔拉里科先生以12个百分点的优势获胜。
On Tuesday, after more than $210 million in spending from Mr. Musk to help Mr. Paxton, the results finally arrived. Mr. Talarico won by 12 points.
西奥多·施莱弗是《纽约时报》报道亿万富翁及其对世界影响的记者。
Theodore Schleifer is a Times reporter covering billionaires and their impact on the world.