
据Puck周五报道,援引知情人士的消息称,Netflix正计划裁减约5%的员工,相关公告最早可能于下周发布。
Netflix is preparing to cut about 5% of its workforce, with an announcement possible as early as next week, Puck reported on Friday, citing people familiar with the plans.
去年年底,Netflix共有约16,000名全职员工,这意味着此次裁员将涉及约800人。
Netflix had about 16,000 full-time employees at the end of last year, so a cut of that size would affect roughly 800 people.
这一消息发布在Netflix发布疲软的第三季度业绩预期导致股价下跌9%三个月之后,而公司也将在不到两周后的10月20日发布最新财报。
The report comes three months after a soft third-quarter forecast sent its shares down 9%, and less than two weeks before it reports results on October 20.
率先披露此消息的Puck并未说明哪些部门会受到影响,Netflix方面也尚未说明此次裁员是否与公司重组或成本控制有关。
Puck, which broke the story through media journalist Matthew Belloni, did not say which teams would be affected. Netflix has also not said whether the cuts are tied to a restructuring or to cost savings.
如果最终实施,这将是自2022年以来Netflix规模最大的一次裁员。
If confirmed, the layoffs would be the company’s largest since 2022.
当年,由于十年间首次出现用户流失且增长势头放缓,Netflix也裁掉了数百名员工。
That year, Netflix let go of hundreds of employees after losingrs for the first time in a decade, as growth slowed once pandemic lockdowns ended.
如今,Netflix仍保持增长势头,但面临的竞争压力却日益增大:各大媒体集团纷纷合并,YouTube也在观看时长与广告收入方面占据了更大份额。
This time the pressure comes from a different direction. Netflix is still growing, but it faces tougher competition as rival media groups merge and YouTube takes a larger share of both viewing time and advertising money.
据Nielsen统计,今年7月YouTube在美国电视观看时长中的占比达到14.2%,几乎是Netflix7.8%的两倍。
YouTube has even started paying creators directly to keep their shows off Netflix. According to Nielsen, it accounted for 14.2% of US TV viewing time in July, nearly double Netflix’s 7.8%.
为应对这一局面,Netflix正积极拓展订阅服务之外的业务,包括广告、直播活动及游戏领域,预计今年其广告收入将增长一倍,达到约30亿美元。
In response, Netflix has spread beyond subscriptions into advertising, live events, and games. Its advertising revenue is expected to roughly double this year to about $3 billion.
与此同时,公司还要求各部门员工将人工智能技术融入日常工作之中。
At the same time, the company has pushed staff across teams to build AI skills into their daily work.
10月20日,Netflix联席首席执行官格雷格·彼得斯与泰德·萨兰多斯将共同出席视频访谈,介绍第三季度业绩情况。
Netflix’s co-chief executives, Greg Peters and Ted Sarandos, are due to discuss the third-quarter results in a video interview on October 20.
届时,如果裁员计划得以实施,投资者也将首次从管理层口中获悉相关细节。
The call will likely give investors their first chance to hear from management about the cuts, if they go ahead.