
密西西比州参议院竞选最后阶段的收视率最高的广告,出现了一位杰弗里·爱泼斯坦幸存者在攻击共和党参议员辛迪·海德-史密斯,指责她投票反对释放与一名被判人口贩卖罪行者相关的文件。
The most-aired ad in the closing stretch of Mississippi's Senate race features a Jeffrey Epstein survivor attacking GOP Sen. Cindy Hyde-Smith for voting against releasing files related to the convicted human trafficker.
为何重要:在过去一周里,海德-史密斯在电视广告上被大幅压制。广告影响数据(AdImpact)显示,八档最热播的广告中,只有一档正面描绘了她的民主党挑战者斯科特·科洛姆。其余五档广告要么正面描绘科洛姆,要么攻击海德-史密斯的参议院记录,主要将她描绘成一个脱离实际的参议员,更关心自己的富有的捐助者。另外两档广告则是为其他低票数候选人制作的。
Why it matters: In the past week, Hyde-Smith has been outgunned on the airwaves. AdImpact data shows that only one of the eight most-aired spots portrays her positively. • Five of the ads either positively portray her Democratic challenger, Scott Colom, or attack Hyde-Smith for her Senate record, largely painting her as an out-of-touch senator who cares more about her rich donors. The other two ads are for down-ballot races. Zoom out:
全局视角:爱泼斯坦幸存者广告在过去一周内播出超过1,200次,据广告影响数据,使左翼倾向的“新政联盟”超级政治行动委员会(New Deal for All)花费超过32.9万美元。
The Epstein survivor ad has aired more than 1,200 times over the last week, costing the left-leaning New Deal for All super PAC over $329K, per AdImpact.
- 在广告中,杰纳-丽莎·琼斯谴责海德-史密斯关于爱泼斯坦文件的投票,并敦促密西西比人投票反对她,以保护他们的孩子。
• In the ad, Jena-Lisa Jones condemns Hyde-Smith for her vote on the Epstein files and urges Mississippians to vote against her to protect their children.
- 那项投票去年以51比49通过,无限期推迟了一项修正案,该修正案原本要求当时的司法部长潘姆·邦迪全面公开爱泼斯坦文件。
• That vote, which passed 51-49 last year, indefinitely postponed an amendment that would have required the full release of the Epstein files by then-Attorney General Pam Bondi.
- “我确实希望透明度,我支持在法律允许的情况下释放可以合法公开的信息,同时保护爱泼斯坦的受害者。但一项程序性投票并不是意味着爱泼斯坦文件应该继续保密,”海德-史密斯在接受《密西西比自由报》采访时表示。
• "I do want transparency, and I support releasing information that can legally be released while protecting Epstein's victims. But a procedural vote on one amendment is not the same thing as saying the Epstein files should remain secret," Hyde-Smith said in a statement to the Mississippi Free Press.
海德-史密斯的竞选团队自行制作了对科洛姆的攻击广告,称他为“跨性别捍卫者”,并称其为“我们一生中参议院最激进的候选人”。• 该广告自9月10日首播以来,在密西西比和田纳西州孟菲斯电视市场播放超过2,800次,据广告影响数据,使海德-史密斯的竞选团队花费超过85.4万美元。
Hyde-Smith's campaign cut its own attack against Colom, calling him the "transgender defender" and naming him the "most radical Senate candidate of our lifetime." • The ad played over 2,800 times across Mississippi and Memphis, Tenn., television markets in the 30 days since its Sept. 10 debut, costing the senator's campaign over $854K, per AdImpact.
- 海德-史密斯的竞选团队似乎已减少对该广告的投放,在10月19日至10月26日期间仅花费不到15万美元播出该广告。
• Hyde-Smith's campaign appears to have pulled back on the ad, spending less than $150,000 to air it between Oct. 19 and Oct. 26.
底线:海德-史密斯仍被预期会获胜,但这场竞选的局势比任何人预料的都要胶着得多。
The bottom line: Hyde-Smith is still expected to win, but the race is far tighter than anyone expected.
- 特朗普总统周一在密西西比州科林斯为海德-史密斯举行的集会上表示:“我来这里是因为辛迪表现得很棒,但我必须确保万无一失。”
• As President Trump said during a rally for Hyde-Smith in Corinth, Miss. on Monday: "I'm here because Cindy is doing great, but I've just got to make sure."