据三位了解交易的人士透露，OpenAI已与Magnite和PubMatic签约，这两家公司的软件可让广告主在网站及其他数字平台上投放广告，以填补ChatGPT上未使用的广告空间。
OpenAI has signed deals with Magnite and PubMatic, whose software enables advertisers to place their ads on websites and other digital platforms, to fill unused ad space on ChatGPT, according to three people familiar with the deals.
OpenAI的一位发言人周五在向《信息报》发表的声明中表示，广告主正在使用Magnite和PubMatic的软件来设定支出预算、投标并上传广告至ChatGPT，而OpenAI的广告系统控制广告投放，即广告的展示位置和方式。该发言人称，这些合作伙伴关系让“广告主能够通过已使用的工具更轻松地购买和管理ChatGPT广告”。
Advertisers are using Magnite and PubMatic’s software to set spending budgets, place bids and upload their ads on ChatGPT while OpenAI’s ads system controls ad delivery, or where and how the ads are shown, a spokesperson for OpenAI said Friday in a statement to The Information. The partnerships make it “easier for advertisers to buy and manage ChatGPT ads through tools they already use,” the spokesperson said.
这些合作伙伴关系尚未公布。据了解合作情况的人士透露，通过这两家公司投放的广告量目前仍然很小，但广告技术公司预计将迅速增长。
The partnerships haven’t been announced. The volume of ads coming through the two companies is still small, but the ad tech companies expect it to grow quickly, according to people familiar with the partnerships.
在发展其广告业务过程中，OpenAI已与多家连接广告主与其平台等平台的公司达成协议，例如Criteo、LiveRamp、StackAdapt，或在9月达成的Amazon Ads。它还削减了广告费率，并推出了新工具，例如允许用户点击与品牌聊天的广告，以使ChatGPT对广告主更具吸引力。
As it seeks to develop its ad business, OpenAI has made agreements with several companies that connect advertisers to platforms like its own, such as Criteo, LiveRamp, StackAdapt or in September, Amazon Ads. It has also cut ad rates and unleashed new tools such as ads that let users chat with a brand by clicking to make ChatGPT more attractive to advertisers.