Investing.com —— 欧盟监管机构正准备对数字平台发起新一轮立法攻势，重点针对旨在驱使用户强迫性使用的成瘾性设计机制和对话式人工智能。据彭博社报道，作为即将出台的《数字公平法案》一部分，这些草案措施将强制科技公司允许成年用户禁用鼓励过度使用的功能，同时限制模拟人际关系的 AI 聊天机器人。
Investing.com -- European Union regulators are preparing a fresh legislative assault on digital platforms, targeting addictive design mechanics and conversational artificial intelligence designed to drive compulsive engagement. The draft measures, part of an upcoming "Digital Fairness Act" reported by Bloomberg News, would mandate that tech companies allow adult users to disable features that encourage excessive use while also reining in AI chatbots that simulate personal relationships.
该拟议框架给主要科技运营商带来了即时的合规和运营逆风，其中包括 Meta Platforms Inc（纳斯达克代码：META）、Alphabet Inc（纳斯达克代码：GOOGL）旗下的 Google 以及字节跳动旗下的 TikTok，这些公司的商业模式高度依赖长时间的用户互动。草案条款规定，不合规可能面临高达公司全球年营业额 6% 的罚款，财务后果严重。
The proposed framework poses immediate compliance and operational headwinds for major technology operators, including Meta Platforms Inc (NASDAQ:META), Alphabet Inc’s (NASDAQ:GOOGL) Google, and ByteDance Ltd.’s TikTok, whose business models depend heavily on prolonged user interaction. Non-compliance could carry severe financial repercussions, with draft provisions outlining penalties of up to 6% of a company’s global annual turnover.
此举正值布鲁塞尔持续加大对行为算法的监管压力之际，欧盟已根据《数字服务法案》正式对 Meta 和 TikTok 因涉嫌成瘾性界面设计展开调查。据彭博社报道，欧洲决策者同时正在酝酿更广泛的“儿童法案”，旨在强制社交媒体和 AI 平台遵循“设计即安全”标准，并限制年龄较小的青少年访问。
The initiative arrives as Brussels steadily intensifies regulatory pressure on behavioral algorithms, having already opened formal investigations into Meta and TikTok under the Digital Services Act over suspected addictive interface designs. European policymakers are simultaneously assembling a broader "Kids Act" intended to force social media and AI platforms into "safe by design" standards while curbing access for younger teenagers, according to Bloomberg.
对于数字广告和人工智能开发者而言，这条双轨制立法路径预示着欧洲市场监管环境将更具挑战性，可能直接威胁用户会话时长和广告展示库存。投资者目前正关注欧洲委员会预计于周三的正式发布，以评估最终的时间表、执法范围以及对核心变现业务的结构性影响。
For digital advertising and artificial intelligence developers, the emerging dual-track legislation signals a challenging regulatory trajectory across European markets that could directly threaten user session duration and ad impression inventory. Investors are now watching Wednesday’s expected formal presentation by the European Commission to assess the definitive timetable, enforcement scope, and structural impact on top-line monetization.
欧盟起草限制成瘾性社交媒体功能和人工智能聊天机器人的措施——报道风险披露：交易金融工具和/或加密货币涉及高风险，包括损失部分或全部投资金额的风险，可能不适合所有投资者。加密货币价格波动极大，可能受到金融、监管或政治事件等外部因素的影响。保证金交易会增加金融风险。
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