
Fox News黄金时段观众在四周前美国中期选举前两周下降了28%,表明共和党人和MAGA热情减弱,特朗普的支持率也降至32%。
Fox News prime-time viewers fell 28% in four weeks before the US midterm elections, suggesting weaker Republican and MAGA enthusiasm, with Trump’s approval also down to 32%.
MS NOW和CNN均获得观众增长,而福克斯新闻在有线电视新闻整体中仍保持领先,并声称其在有线电视、数字、社交媒体和流媒体领域均排名第一。
MS NOW and CNN both gained viewers, while Fox still led cable news overall and said it remained number one across cable, digital, social and streaming.
专家表示,政治冲突推动收视率,但有线电视正因人们转向YouTube而下降,尼尔森2026年的测量方式变化可能会影响观众数据。
Experts said political conflict drives ratings, but cable TV is declining as people move to YouTube, and Nielsen’s 2026 measurement changes may affect audience numbers.
据AI生成的华盛顿报道,美国最受有线电视新闻网观众最多的福克斯新闻在过去四周内黄金时段观众下降了28%,这表明该传统保守派观众对11月3日的中期选举热情较低。
AI generated WASHINGTON – Fox News, the most-watched cable news network, saw a 28% prime-time viewer decline over the past four weeks leading up to the midterm elections, a sign the network’s traditionally conservative audience may be less enthused about the Nov 3 contest.
根据尼尔森数据,福克斯公司网络从9月28日至10月25日的平均晚间观众为200万。
The Fox Corp network averaged 2 million evening viewers from Sept 28 to Oct 25, according to Nielsen data.
Versant Media Group的MS NOW观众增长了15%,达到116万;Skydance Corp的CNN平均观众为64.4万,较同期增长16%。美国总统唐纳德·特朗普和共和党近期的麻烦可能影响了收视率。
Versant Media Group’s MS NOW experienced a 15% increase to 1.16 million viewers, while Skydance Corp’s CNN averaged 644,000 viewers, a 16% increase over the same period. Recent troubles for US President Donald Trump and the Republican Party may have cut into viewership.
民主党目前在传统民调预测和市场赔率上均被看好赢得众议院和参议院,选民正面临可负担性问题、伊朗争议战争和关税等问题。
The Democrats are currently favoured by both traditional polls and prediction market odds to win the House of Representatives and Senate, as voters grapple with issues around affordability, a controversial war in Iran and tariffs.
特朗普上周的支持率降至32%,这是他的低点,据路透社和益普索的民调显示。
Trump’s approval rating dropped to a low for him of 32% last week, according to a poll from Reuters and Ipsos.
前CBS News和CNN高管、hang Media Inc首席执行官Jon Klein表示:“他们要么成功要么失败,取决于总统民调支持率和整体MAGA的受欢迎程度。”
That’s bad news for Fox, said Hang Media Inc chief executive officer Jon Klein, a former executive at CBS News and CNN. “They live or die based on the president’s poll approval ratings and in general, the popularity of MAGA,” Klein said.
特朗普“让美国再次伟大”运动的部分支持可能在第二任期内有所减弱。例如,播客主持人乔·罗根近期对总统的支持态度有所收敛。
Some support for Trump’s Make America Great Again movement may have shrunk during his second term. Podcaster Joe Rogan, for example, has tamped down his once-vocal backing of the president.
这些变化可能导致了福克斯新闻的收视率下降,斯塔滕岛学院副教授、著作《福克斯民粹主义:将保守主义包装为工人阶级》作者里斯·佩克表示。
These changes have likely contributed to Fox’s viewership decline, according to Reece Peck, an associate professor at the College of Staten Island and author of the book Fox Populism: Branding Conservatism as Working Class.
佩克说,虽然福克斯新闻仍拥有“铁杆婴儿潮一代受众”坚持收看,但本次选举周期“根本激不起观看你最爱节目的冲动”。
While Fox still has a “diehard boomer demographic” committed to tuning in, the current election cycle “just does not inspire the urge to watch your favourite show,” Peck said.
特朗普也表达了对福克斯新闻的不满,他在10月25日的一条社交媒体帖子中称,该网给共和党对手提供了过多的播出时间。当天上午,总统接受了该网的电话采访。
Trump has also signalled his displeasure with Fox News, saying in an Oct 25 social media post that the network was giving excessive air time to opponents of the Republicans. The president joined the network for a telephone interview that morning.
福克斯新闻在一份10月28日发布的声明中称,该网在全天候有线新闻收视率中占据了超过一半的受众份额,超过了CNN和MSNBC的收视率总和。
Fox News commanded more than half of the cable news audience in total day viewership, beating combined viewership for CNN and MS NOW, the network said in a release on Oct 28.
该网称:“自2001年以来,福克斯新闻在有线新闻领域连续近四分之一世纪排名第一,历经每一届政府。”
“Fox News has been the number one network in cable news for nearly a quarter century, through every administration since 2001,” the network said.
该网还称:“随着我们跨平台拓展业务,我们已将优势延伸至数字、社交和流媒体领域,目前不仅在有线电视排名第一,还在YouTube上领跑,今年视频观看量近40亿次,比竞争对手多出10亿次。”2025年10月,福克斯新闻因报道加沙停火等议题,以及持续报道右翼活动家查理·柯克(他在上个月遇刺身亡)而获得收视提振。2026年,尼尔森还推出了收视率测量方法的变革。
“As we’ve grown our business across platforms, we’ve expanded our dominance to digital, social and streaming, currently not only ranking as number one in cable, but also leading YouTube with nearly 4 billion video views this year, one billion more than the competition.”In October 2025, Fox garnered viewership boosts from covering topics like the Gaza ceasefire and continued coverage on right-wing activist Charlie Kirk, who was assassinated the month before. In 2026, Nielsen also introduced changes to its methods for measuring viewership.
主导电视收视率的美国国家橄榄球联盟(NFL)在8月表达了担忧,认为这些变化将对受众数字产生负面影响。
The National Football League, which dominates TV viewership, voiced concerns in August that the changes would negatively impact audience numbers.
纽约大学斯特恩商学院娱乐、媒体与技术项目主任保罗·哈达特表示,总体而言,随着消费者转向YouTube等平台获取内容,有线电视行业的收视率持续下滑。
Overall, the cable industry continues to see declines in viewership as consumers turn to platforms like YouTube for content, according to Paul Hardart, director of the entertainment, media & technology programme at NYU’s Stern School of Business.
他表示,就福克斯新闻而言,当民主党人乔·拜登在特朗普之前执政时,该网络的表现更好,因为政治新闻网络靠冲突生存。
He said that for Fox specifically, the network did better when Joe Biden, a Democrat, was in office prior to Trump because political news networks thrive off of conflict.
“福克斯新闻在拜登担任总统时表现非常好,因为它是对抗性的,我认为CNN和MSNBC可能正在发生相反的效应,”他说。
“Fox News did really well when Biden was the president because it’s adversarial, and I think you may have the inverted effect happening with CNN and MS NOW,” he said.
新闻通讯《Status》较早报道了福克斯新闻收视率的下滑。彭博社
The newsletter Status reported earlier on the Fox News ratings decline. BLOOMBERG