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华尔街日报

亚马逊长期是在线购物者的首选,但 Meta Platforms 刚刚打造了一个新的Amazon.com has long been the first stop for many online shoppers, but Meta Platforms just built a new one

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缪斯虚拟形象Jolly,摄于今年早些时候在加利福尼亚州门洛帕克举行的Meta会议上。杰森·亨利(Jason Henry)为《华尔街日报》拍摄Jolly, the Muse avatar, is seen at a Meta conference earlier this year in Menlo Park, Calif. Jason Henry for WSJ

亚马逊 (AMZN -1.41%▼) 长期以来一直是在线购物者的首选,但 Meta Platforms (META -1.53%▼) 刚刚打造了一个新的。

Amazon.com AMZN -1.41%decrease; down pointing triangle has long been the first stop for many online shoppers, but Meta Platforms META -1.53%decrease; down pointing triangle just built a new one.

9 月,Instagram 背后的社交媒体公司推出了其个人 AI 代理,名为 Muse。这款既能充当动画版私人购物助手,又能完成预订旅行、制定预算等任务的工具迅速走红。公司表示,在首个一个半月里,美国和加拿大有超过 1000 万人设置了 Muse 代理。

In September, the social-media company behind Instagram rolled out its personal AI agent, dubbed Muse. The animated personal shopper that can also complete tasks like booking travel and making budgets has exploded in popularity. More than 10 million people in the U.S. and Canada set up Muse agents in its first month and a half, the company said.

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