参议院共和党最大超级政治行动委员会本轮选举周期在流媒体和社交媒体平台上的支出几乎翻了三倍，超过2亿美元，Axios获悉。
The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned.
为何重要在广告支出创纪录的选举周期中，更多政治资金正转向流媒体，超级政治行动委员会在定位选民、议价和实验方面拥有更大自由，但平台在制定规则方面拥有更大权力。
Why it matters In a record cycle for ad spending, more political money is shifting to streaming, where super PACs have greater freedom to target voters, bargain and experiment — but platforms have more power to set the rules.
- 知情人士透露，在一些州，流媒体和社交媒体已吞噬了参议院领导基金（SLF）一半的预算。
• In some states, streaming and social media have swallowed half of the Senate Leadership Fund (SLF) budget, according to a source familiar with the group's spending.
- SLF在2026年选举周期的支出总额超过2亿美元（2024年为7100万美元），其中包括数千万美元通过SLF关联的德克萨斯州政治行动委员会及其附属非营利组织One Nation流转。
• SLF's $200M+ total for the 2026 cycle (up from $71M in 2024) includes tens of millions of dollars funneled through the SLF-linked Texas PAC and its affiliated nonprofit One Nation. The other side:
另一方：参议院民主党最大超级政治行动委员会拒绝提供其在流媒体上的支出金额。
The top Senate Democratic super PAC declined to provide a dollar figure for their spending on streaming.
- 参议院多数党政治行动委员会传播主任劳伦·弗兰奇告诉Axios：“参议院多数党政治行动委员会本轮选举周期在数字通讯上的投入超过了以往任何周期，在12个州开展了数字化竞选活动。”
• "Senate Majority PAC invested more this cycle in digital communications than any previous cycle, running digital campaigns in 12 states," SMP communications director Lauren French told Axios. Zoom in
深入与传统广播相比，流媒体和社交平台让竞选活动能够定位更具体的受众，并更容易衡量影响。
Streaming and social platforms offer campaigns the power to target more specific audiences compared to traditional broadcast, and make it easier to measure the impact.
- Think Big公司总经理扎克·罗迪告诉Axios：“这比线性广播购买精准得多。”
• "Its way more surgical than a linear broadcast buy," Zack Roday, managing director at Think Big, told Axios.
- 但平台也可以自行制定规则，决定接受哪些类型的广告。例如，Netflix和TikTok等平台不允许任何候选人或议题广告。
• But platforms can also set their own rules around which types of ads they want to accept. Some, like Netflix and TikTok, don't allow any candidate or issue ads.
- 共和党人曾抱怨迪士尼旗下平台对包含跨性别议题的广告设限。
• Republicans have complained about restrictions on ads that include transgender issues on Disney-owned platforms.
背后：由于法律确保候选人获得最低广告费率，超级政治行动委员会在广播电视和广播电台上的广告支出通常是竞选活动的多倍。
Between the lines: Super PACs often pay multiple times what a campaign pays for ads on broadcast TV and radio because of laws ensuring candidates get the lowest rates.
- 在线上，超级政治行动委员会可以直接谈判，并利用其雄厚的预算和广泛的选举地图作为筹码。
• Online, super PACs can negotiate directly — and use their fat budgets and sprawling election maps as leverage.
- 据该消息人士透露，SLF 与 SiriusXM、派拉蒙、Hulu、YouTube 等平台合作，根据其整体支出计划锁定折扣。
• SLF works with platforms like SiriusXM, Paramount, Hulu, YouTube and others to lock in discounts based on their overall spending plans, according to the source.
- 团体还可以在网上尝试不同长度和形式的广告，打破 30 秒电视广告的固定模式。
• Groups can also experiment with different lengths and formats for ads online, breaking the 30-second broadcast mold. What to
看点流媒体广告对外部追踪也更棘手。虽然 Meta 和 Google 提供政治广告购买的公开数据，但并非每个平台都提供这种可见度，• 流媒体购买不受与广播电视和电台政治广告预订相同的 FCC 备案要求约束。
Streaming ads can also be trickier for outside tracking. While Meta and Google provide public data on political ad buys, not every platform provides that kind of visibility, • Streaming buys aren't covered by the same FCC filing requirements as political ad reservations on broadcast TV and radio.
- 广播备案可提前数月预览团体的投放目标，但流媒体预订则难以窥探。
• Broadcast filings can offer a preview of a group's targets months in advance, but streaming reservations are much harder to see.
- 虽然 AI 正在改变游戏规则，且提供更好追踪工具的公司行业正在增长。
• Although AI is changing the game, and there is a growing industry of companies offering better tracking tools.
- 超级政治行动委员会仍须通过 24 小时和 48 小时报告向 FEC 报告独立支出。
• Super PACs still have to report independent expenditures to the FEC through 24- and 48- hour reports.
强劲的草根筹款帮助民主党候选人在直接筹得的资金上大幅领先共和党候选人。
Strong grassroots fundraising has helped Democratic candidates crush Republicans in dollars brought in directly to candidates.
- 共和党正利用资金充裕的委员会和超级政治行动委员会反击，这些组织由超级富有的捐助者提供资金。
• The GOP is hitting back with cash-flush committees and super PACs fueled by ultra-wealthy donors.
- 除了超级政治行动委员会将更多资金转向流媒体，全国共和党参议员委员会还利用一项法院判决与竞选团队协调广告购买——使其获得候选人优惠费率。
• In addition to super PACs moving more money to streaming, the National Republican Senatorial Committee jumped on a court decisions to coordinate ad buys with campaigns — giving them access to the candidate rate.
- 这也让 NRSC 能代表多个竞选团队与流媒体平台谈判。
• It also allowed NRSC to negotiate with streaming platforms on behalf of multiple campaigns.
核心看点：在流媒体和协调购买上的博弈才刚刚开始。
The bottom line: It's just the beginning on maneuvering on streaming and coordinated buys.
- IQM 公司高级副总裁 Kenny Day 告诉 Axios：“这绝对将成为 2028 年的主旋律。”
• "That is definitely going to be the story of 2028," Kenny Day, senior vice president at IQM corporation, told Axios.
- 他说，最高法院关于协调支出的裁决 “来得太晚，两党都无法真正利用协调支出的新规则” 在 2026 年周期中获益。
• He said the Supreme Court decision on coordinated spending "was too late for either party to really take advantage of the allowance of coordinated spending" in the 2026 cycle.