它降临地球的方式宛如外星飞船，给世界带来的震撼几乎不亚于此。它本该是特斯拉的旗舰车型——证明电动汽车能够颠覆利润丰厚的皮卡市场。后来，在许多批评者眼中，它却成了“让美国再次伟大”（MAGA）运动以及首席执行官埃隆·马斯克日益右倾政治立场的移动象征。
It arrived like an alien spacecraft landing on our planet and shocked the world almost as much. It was meant to be Tesla’s flagship model—proof that an electric vehicle could disrupt the lucrative pickup truck market. Then it became, to many critics, a rolling symbol of the MAGA movement and Chief Executive Elon Musk’s increasingly right-wing politics.
最终，购买这款不锈钢 Cybertruck（赛博皮卡）的人寥寥无几。如今，它的日子已屈指可数。
In the end, few people bought the stainless-steel Cybertruck. And now its days are numbered.
马斯克周五在 X 平台上表示，生产将于明年逐步停止。这是特斯拉从销售传统汽车转向自动驾驶汽车和机器人领域的最新迹象。马斯克称，此举将“腾出空间”，以增加其位于得克萨斯州超级工厂的自动驾驶 Cybercab（赛博出租车）产量。
Production will wind down next year, Musk said on X Friday. It is the latest indication of Tesla’s shift away from selling traditional cars toward autonomous vehicles and robotics. Musk said the move will “make room” for increased production of its self-driving Cybercab at its Gigafactory in Texas.
对于一款曾为特斯拉带来实实在在热度的车型来说，这是一个不体面的结局。
It is an unceremonious ending for a vehicle that once drove palpable hype for Tesla.
这款皮卡原本旨在展示特斯拉最新的电动汽车技术，同时打开利润极高的卡车市场。马斯克曾对投资者称，它将成为特斯拉“有史以来最好的产品”。2019 年底作为概念车首发时，Cybertruck 极具颠覆性且两极分化严重——它与汽车行业通常保守且迭代式的皮卡产品形成了疯狂的背离。
The pickup was once meant to showcase Tesla’s newest EV technologies, while unlocking the highly profitable truck market. Musk told investors it would be Tesla’s “best product ever.”When it debuted as a concept in late 2019, the Cybertruck was radical and polarizing—a wild departure from the rest of the auto industry’s often conservative and iterative truck offerings.
Cybertruck 摒弃了传统的方正皮卡设计，采用锐利的棱角和不锈钢车身，据称灵感源自标志性的德罗宁 DMC-12，即《回到未来》中的飞行汽车。特斯拉的照片和宣传资料暗示 Cybertruck 在另一颗星球上漫游，这明显呼应了马斯克自己的太空雄心。
The Cybertruck ditched traditional boxy pickup design for sharp angles and a stainless-steel body, said to be inspired by the iconic DeLorean DMC-12, the flying car in ‘Back to the Future.’Tesla’s photos and promotional materials gave a hint of the Cybertruck roving around another planet, a clear nod to Musk’s own spacefaring ambitions.
“最酷、最具未来感、最能碾压任何皮卡的装甲人员运输车是什么？基本上这就是我们的目标，”马斯克在2020年对投资者表示。“我认为未来很多年里，我们能卖多少就造多少。”马斯克称，入门级后轮驱动版Cybertruck起售价为39900美元。他宣称其性能可超越保时捷911，并展示了一段视频，显示它在拔河比赛中赢了一辆被拴住的福特卡车。据称车身可防御9毫米手枪子弹，车窗玻璃也具备“装甲”级防护。但Cybertruck从未真正兑现过这一炒作。
“What’s the most badass, futuristic, armored personnel carrier that kicks the ass of any pickup truck? Basically, that’s the goal,” Musk told investors in 2020. “I think we will make about as many as we can sell for many years.”Musk said the entry-level rear-wheel-drive Cybertruck would start at $39,900. He claimed it could outperform a Porsche 911 and showed a video where it won a tug-of-war against a tethered Ford truck. The body was said to be bulletproof to a 9mm handgun, with “armored” window glass to boot. But the Cybertruck never quite lived up to the hype.
Cybertruck形象的第一道裂痕是实实在在的。在首发活动上，特斯拉首席设计师弗朗茨·冯·霍尔茨豪森向车窗扔了一个金属球，力度稍大，意外将其砸碎。
The first crack in the Cybertruck’s image was a literal one. At the debut event, Tesla Chief Designer Franz von Holzhausen tossed a metal ball at the window a bit too hard, accidentally shattering it.
预订单如雪片般飞来，但卡车爱好者不得不再等待一段时间。该车独特的设计和不锈钢车身导致生产困难且周期漫长。在交付最终开始前一个月，马斯克承认特斯拉“因Cybertruck而自掘坟墓”。其野兽派设计无法被忽视，尤其是当马斯克成为保守派政治中的主导力量，并成为特朗普总统精简联邦政府努力中的关键推手时。Cybertruck成为了马斯克及其领导的公司转型的象征：从兜售对未来的乐观，转变为制造旨在将车主与外界隔绝的车辆。
The reservations poured in, but fans of the truck would have to wait a while. The truck’s unique design and stainless-steel body made for a difficult and protracted production. A month before deliveries finally began, Musk conceded that Tesla “dug our own grave with Cybertruck.”Its brutalistic design was impossible to ignore, especially as Musk emerged as a dominant force in conservative politics and a key force in President Trump’s efforts to downsize the federal government. The Cybertruck came to symbolize the transformation of Musk and the company he leads: from selling optimism about the future to making vehicles designed to shield owners from the outside world.
Cybertruck的历程也与美国电动汽车板块的整体下滑同步，因为需求未能以车企曾预测的速度实现。这一趋势因美国电动汽车税收抵免的终止而加速——这项终止措施由特朗普和共和党主导的国会推动，颇具讽刺意味。
The Cybertruck’s run also dovetailed with a broad decline in the EV segment in the U.S. as demand failed to materialize at a rate automakers once projected. That trend was accelerated by the end of EV tax credits in America—ushered in, perhaps ironically, by Trump and a Republican-led Congress.
虽然一些铁杆特斯拉粉丝曾预测它甚至能超越福特最畅销的F-150皮卡，但Cybertruck从未达到关键规模。
While some hardcore Tesla fans once predicted it could eclipse even Ford’s top-selling F-150 truck, the Cybertruck never hit critical mass.
根据 Motor Intelligence 的数据，自 2023 年底开始交付以来，特斯拉已售出近 7.3 万辆 Cybertruck。相比之下，福特仅在 10 月一个月就售出了同等数量的 F 系列卡车。今年以来，Cybertruck 销量下降了 22%。
Tesla has sold just shy of 73,000 Cybertrucks since deliveries started in late 2023, according to data from Motor Intelligence. By comparison, Ford sold the same number of F-Series trucks in October alone. Cybertruck sales are down 22% so far this year.
特斯拉找到了至少一位 Cybertruck 大买家：SpaceX。去年，这家由马斯克掌舵的火箭公司以全额标价从特斯拉采购了 1.31 亿美元的 Cybertruck，用于车队运营。
Tesla found at least one big buyer of Cybertrucks: SpaceX. Last year, the Musk-run rocket company purchased $131 million of Cybertrucks—at the full sticker price—from Tesla for fleet use.
Cybertruck 的终结凸显了特斯拉正从核心汽车业务转型，转而专注于自动驾驶和机器人技术。马斯克去年取消了特斯拉 Model S 和 Model X 两款轿车。Cybertruck 停产后，特斯拉将仅剩 Model 3 和 Model Y 两款由人类驾驶的车型——尽管特斯拉表示，其长期推迟的跑车 Roadster 将于 2028 年投产。
The end of the Cybertruck underscores Tesla’s shift away from its core autos business to focus on autonomy and robotics. Musk last year canceled Tesla’s Model S and Model X sedans. Once the Cybertruck is done, it will have only two human-driven cars remaining—the Model 3 and Model Y—though Tesla has said its long-delayed sports car, the Roadster, will go into production in 2028.
当 Cybertruck 粉丝在 X 平台上为这款卡车惋惜时，马斯克给出了安抚，称：“Cybertruck 车队将存在很长一段时间。”
As Cybertruck fans mourned the truck on X, Musk offered reassurance, saying, “The Cybertruck fleet will be around for a long time.”