布鲁塞尔，11月11日：根据欧盟委员会的一项新法律草案，采用不公平数字交易手段促使人们多消费，或利用个性化广告针对儿童的公司，可能面临最高相当于其全球年营业额6%的罚款。
BRUSSELS, Nov 11 : Companies resorting to unfair digital trade practices to push people to buy more or target children with personalised advertising risk fines of as much as 6 per cent of their annual global turnover under a new European Commission draft law.
欧盟司法事务负责人迈克尔·麦格拉思表示：“我们的消费者保护规则将有助于确保企业凭借其产品和服务的优势展开竞争，而不是靠剥削消费者的能力或规避规则的能力。”
"Our consumer protection rules will help ensure that businesses compete on the merits of their products and services, not on their ability to exploit consumers or their ability to evade the rules," said EU justice chief Michael McGrath.
麦格拉思在周三的新闻发布会上说：“我们不是在让做生意变得更难，我们是在让不公平地做生意变得更难。”
"We are not making it harder to do business, we are making it harder to do business unfairly," McGrath told a press conference on Wednesday.
拟议的《数字公平法案》（DFA）旨在赋予消费者更多权利，但因与现行法律存在重叠，以及一项旨在保护儿童免受网络危害的拟议计划，而受到一些企业的批评。
The proposed Digital Fairness Act (DFA) aims to give consumers more rights but has been criticised by some businesses because of overlaps with existing laws and a proposed plan to keep children safe from online dangers.
《数字公平法案》是要求大型科技公司和网络平台加大力度整治其平台行动的一部分，在成为法律之前，还需在未来几个月内与欧盟各国和欧洲议会达成一致。
The DFA, part of a crackdown requiring Big Tech and online platforms to do more to police their platforms, will need to be agreed with European Union countries and the European Parliament in the coming months before it can become law.
该拟议法律希望禁止“暗黑模式”，并应对数字产品的成瘾性设计，以及误导性的网红营销、定价手段和订阅陷阱。欧盟委员会称，这些问题每年给消费者造成数十亿欧元的损失。
The proposed law wants to ban dark patterns and tackle addictive designs of digital products and misleading influencer marketing, pricing practices and subscription traps, which the Commission said cost consumers billions of euros yearly.