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大众汽车推出新汽车软件,以遏制在华销量下滑Volkswagen Debuts New Car Software to Halt China Sales Decline

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在中国合肥的大众汽车(安徽)有限公司工厂装配线上,一名工人正在检查大众电动汽车。摄影师:沈启来/彭博社A worker examines Volkswagen electric vehicles on the assembly line at the Volkswagen Anhui Automotive Co. factory in Hefei, China. Photographer: Qilai Shen/Bloomberg

大众汽车推出了新的中国制造软件,以改善其在该市场的车型表现,这家德国制造商正试图遏制在世界最大汽车市场的销售下滑。

AG unveiled new made-in-China software to improve its cars there as the German manufacturer tries to halt a sales slump in the world’s biggest auto market.

大众汽车周三表示,名为“Vega”的软件栈专为迎合中国客户口味而定制。该系统计划每三个月更新一次,并计划在2027年进行一次更大规模的改版,以纳入高级驾驶辅助功能。

The stack, called Vega, is tailored to Chinese customer tastes, Volkswagen said Wednesday. The system is meant to be updated every three months, with a larger overhaul planned for 2027 to include advanced driver-assistance capabilities.

作为欧洲最大的汽车制造商,大众汽车一直依靠加强本地研发来改善其在中国的业务。中国长期以来一直是其主要的增长和利润中心之一,但现在以比亚迪股份有限公司为首的本土品牌凭借价格亲民且软件含量高的电动汽车占据了主导地位。

Europe’s biggest automaker has been relying on greater local development to improve its business in China. Long one of its main growth and profit centers, local brands led by BYD Co. are now dominating there with affordable and software-heavy electric vehicles.

大众汽车在竞争激烈的中国市场构建的软件和车辆平台,也旨在强化其在其他地区的产品,这凸显了中国作为全球电动汽车研发中心日益增长的作用。

The software and vehicle platforms Volkswagen is building in the fiercely competitive Chinese market are also meant to bolster products elsewhere, underscoring the country’s growing role as a global EV development hub.

该制造商已开始将中国生产的大众和捷达车型出口至其所谓的“全球南方”,包括中东、撒哈拉以南非洲和中亚市场。大众汽车表示,将在今年年底前将出口范围扩大至墨西哥、埃及和越南。

The manufacturer has started exporting Chinese VW and Jetta models to what it calls the Global South, including to markets in the Middle East, sub-Saharan Africa and Central Asia. Volkswagen will expand exports to Mexico, Egypt and Vietnam by the end of this year, it said.

新软件能否扭转中国市场的颓势尚不清楚。尽管推出了与上汽集团和小鹏汽车合作开发的新款奥迪和大众车型,但大众汽车第三季度在中国的销量仍暴跌39%。

It’s unclear if the new software can turn things around in China. Volkswagen’s sales there slumped 39% in the third quarter despite offering new Audi and VW models co-developed with local manufacturers SAIC Motor Corp. and Xpeng Inc.

大众汽车还在中国与地平线机器人合作开发软件,在美国与Rivian Automotive Inc.合作。大众汽车表示,Vega栈是内部自主开发的。

Volkswagen is also partnering with Horizon Robotics on software in China, and in the US with Rivian Automotive Inc. The Vega stack has been developed in-house, it said.

大众汽车表示,该软件已支持自动泊车等驾驶辅助功能,并将在明年更新以支持L3级自动驾驶。该级别意味着车辆可自行驾驶,但要求驾驶员保持警觉并随时准备接管系统。

The software already supports driver-assistance features such as automated parking and will be updated for Level 3 automated driving next year, Volkswagen said. That level means a vehicle can drive itself, but requires drivers to be alert and ready to override the system.

大众汽车的软件雄心屡遭挫折。集团内部软件部门Cariad的延期,推迟了奥迪Q6 e-tron和保时捷电动Macan等关键车型的上市。这导致了一场大规模重组,并更加重视外部合作伙伴关系。

Volkswagen’s software ambitions have repeatedly run into trouble. Delays at the group’s in-house Cariad unit pushed back key models including Audi’s Q6 e-tron and Porsche AG’s electric Macan. That led to a broad restructuring and greater focus on external partnerships.

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